... to the original publication and authors. The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 licence . Alternative proteins Gastronomic tourism Theory of planned behavior Qualitative research In contemporary consumer culture, tourism and food are closely interwoven...

... such as affective attachment or digital marketing. Theoretically, it contributes to gastronomic tourism research and questions the universality of the satisfaction–loyalty relationship. Practical implications Gastronomy should be prioritized as a central axis of differentiation. Strengthening authenticity...