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Keywords: Generation Y
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Journal Articles
Journal:
Management Decision
Management Decision 1–32.
Published: 14 April 2026
... consciousness, convenience and trust. Design/methodology/approach Data were collected through purposive sampling using a structured questionnaire administered to Generation Y and Z respondents. A hybrid analytical approach was adopted, combining PLS-SEM for hypothesis testing with ANN analysis. Findings...
Journal Articles
Journal:
Management Decision
Management Decision (2019) 57 (5): 1162–1183.
Published: 13 March 2018
... consumer effectiveness (PCE), media exposure (ME), the social group influence of family and peers and self-identity on the intention of Generation X and Generation Y to purchase environmentally responsible products. The data were collected from 1,870 respondents in France. Based on the factor scores...
