... Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Generation Y Environmental consciousness UTAUT2 Generation Z Neobanks Convenience Net Valence Theory Digitalization across various sectors is transforming the way individuals (Bowers, 2016) and industries...

...Theodosia Yunita Durman; Sabzar Ahmad Peerzadah; Syarifa Hanoum; Nor ‘Ain Abdullah Purpose Engaging Generation Z in the workplace remains a growing concern for organizations due to their distinct expectations for autonomy, psychological safety, and meaningful leadership. Addressing this challenge...

...Puneett Bhatnagr Purpose This study investigates the impact of emojis as symbolic and behavioural triggers on online brand experience (OBE) and purchase intentions (PIN) among Generation Z (Gen Z) e-commerce consumers. It examines how emojis impact identity formation, authenticity, cultural...

...Mary Rani Thomas; Raksithaa S; Pranami Sharma Purpose The workplace has evolved to meet growth and sustainability requirements due to the changing landscape of work scenarios. Soon, Generation Z will be the largest share of the workforce globally as the digital era predominantly shapes Generation...

... relationship with them over time to stay competitive in fast growing digital business environment. The aim of this research is to comprehensively understand the digital subscription retention antecedents among Generation Z. Design/methodology/approach A survey was conducted among 385 Generation Z...