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Keywords: Generative AI
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Journal Articles
Journal:
Management Decision
Management Decision 1–21.
Published: 12 May 2026
...Gabriele Santoro; Gianluca Centraco; Michael Christofi; Aleksandr Ključnikov Purpose This paper examines whether and how generative AI (GenAI) enables and reshapes growth hacking in startups aiming to be resilient, focusing on its roles in accelerating experimentation, improving decision quality...
Journal Articles
Journal:
Management Decision
Management Decision 1–34.
Published: 24 October 2025
... AI-driven financial advisory system that seamlessly integrates predictive modeling (Gradient Boosting Machines [GBM], generative AI (GPT-4) and human oversight (Advisor-in-the-Loop) to deliver personalized, interpretable and ethically sound investment recommendations. Design/methodology/approach...
