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Keywords: Generative learning
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Journal Articles
Profiting from customer relationship management: The overlooked role of generative learning orientation
Available to Purchase
Journal:
Management Decision
Management Decision (2013) 51 (8): 1678–1700.
Published: 02 September 2013
...Professor Fernando Robles; Dennis Herhausen; Marcus Schögel Purpose – This study aims to examine the direct and moderating effects of generative learning on customer performance. Design/methodology/approach – The authors test the relationships between customer relationship management (CRM...
