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Keywords: Geopolitical branding
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Journal Articles
Journal:
Management Decision
Management Decision 1–32.
Published: 21 April 2026
... Boycott Social media susceptibility Stimulus-organism-response Geopolitical branding Consumer retaliation In today's hyper-connected and politically sensitive world, multinational corporations (MNCs), particularly those based in the West, are increasingly subject to scrutiny not only...
