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Keywords: Glocalization
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Journal Articles
Journal:
Management Decision
Management Decision (2012) 50 (3): 521–538.
Published: 23 March 2012
.../approach The authors utilise the single case study approach to study glocalisation in international channels of distribution by conducting in‐depth interviews with the firm's senior executives. Findings Results reveal that the firm employs glocal channels of distribution strategies. The study...
