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Keywords: Green consumer profile
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Journal Articles
Journal:
Management Decision
Management Decision (2012) 50 (5): 972–988.
Published: 25 May 2012
...Gary Akehurst; Carolina Afonso; Helena Martins Gonçalves Purpose This paper aims to re‐examine the determinants of ecologically conscious consumer behaviour (ECCB) by analysing the green consumer profile (socio‐demographic and psychographic variables), building on the work of Straughan and Roberts...
