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Keywords: Green innovation culture
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Journal Articles
Empowering sustainability: green entrepreneurial orientation, innovative strategies, culture and operational performance
Available to Purchase
Journal:
Management Decision
Management Decision (2025) 63 (11): 3934–3966.
Published: 21 January 2025
... GEO, Green Innovation Strategy (GIS), Green Innovation Culture (GIC) and Operational Performance (OP). GEO is a multidimensional construct that reflects a company’s commitment to environmental sustainability through innovative, proactive and risk-taking activities. GEO integrates traditional...
