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Keywords: Green purchase behaviour
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Journal Articles
Journal:
Management Decision
Management Decision (2012) 50 (5): 972–988.
Published: 25 May 2012
.... Moreover, the study explores the determinants of effective green purchase behaviour (GPB) considering ECCB and green purchase intention (GPI) previously evaluated. Design/methodology/approach The authors conducted a quantitative study based on an online survey. Data collection was implemented in two...
