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Keywords: Green purchase intention
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Journal Articles
Journal:
Management Decision
Management Decision (2012) 50 (5): 972–988.
Published: 25 May 2012
.... Moreover, the study explores the determinants of effective green purchase behaviour (GPB) considering ECCB and green purchase intention (GPI) previously evaluated. Design/methodology/approach The authors conducted a quantitative study based on an online survey. Data collection was implemented in two...
Journal Articles
Journal:
Management Decision
Management Decision (2012) 50 (3): 502–520.
Published: 23 March 2012
...Yu‐Shan Chen; Ching‐Hsun Chang Purpose The purpose of this study is to develop an original framework to explore the influences of green perceived value and green perceived risk on green purchase intentions and to discuss the mediation role of green trust. Design/methodology/approach This study...
