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Keywords: Heritage
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Journal Articles
Journal:
Management Decision
Management Decision (2009) 47 (4): 639–675.
Published: 01 May 2009
...John M.T. Balmer; Stephen A. Greyser; John M.T. Balmer Purpose The principal purposes of this paper are to provide normative advice in terms of managing the British Monarchy as a Corporate Heritage Brand and to reveal the efficacy of examining a brand's history for corporate heritage brands...
