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Keywords: Horizontal marketing systems
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Journal Articles
Journal:
Management Decision
Management Decision (2001) 39 (3): 190–196.
Published: 01 April 2001
... and determine what markets to serve, what to make, and what to buy with the help of transaction cost and market structure analysis. © MCB UP Limited 2001 Business‐to‐business marketing Vertical marketing systems Horizontal marketing systems Purchasing The intense pressure to improve...
