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Keywords: House of quality
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Journal Articles
Management Decision (2019) 57 (7): 1589–1608.
Published: 31 October 2018
... cooperate in order to meet their customers’ wants. The purpose of this paper is to introduce a new hybrid approach of QFD employing SERVQUAL method, named three-dimensional house of quality (3DHOQ) to help the cooperation between two organizations with common customers by determining some common corrective...

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