...Rong Fu; Xiangyi Kong; Lifang Gao; Lina Zhao Purpose By integrating insights from cognitive style literature and person-environment fit theory, our study aims to explore which type of entrepreneurs are more inclined to initiate humor behaviors, the circumstances under which such behaviors are more...

... on stakeholder reactions to consultancy cartoons. Some studies (Sturdy et al., 2008 ; Bouwmeester, 2013) argue that humorous discourse is an attractive source for studying the consulting profession. People laugh about things they recognize, feel, or care about (Cohen, 1999). Humor theory suggests...