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Keywords: Hybrid contract
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Journal Articles
Journal:
Management Decision
Management Decision 1–24.
Published: 26 August 2025
...Teng Niu; Xue Chen Purpose This study investigates how the consumer-to-manufacturer (C2M) affects strategic decisions in a supply chain consisting of two manufacturers and one platform involving hybrid contracts. Design/methodology/approach This study develops a game-theoretic framework...
Includes: Supplementary data
