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Keywords: Impulse buying
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Journal Articles
Journal:
Management Decision
Management Decision (2022) 60 (12): 3350–3365.
Published: 09 February 2022
...Zheshi Bao; Jing Yang Purpose This study aims to investigate some determinants of impulse buying in online shopping and then indicate the underlying mechanism regarding why consumers have the urge to buy impulsively. Design/methodology/approach A total of 315 valid data were collected from...
