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Keywords: Incumbent
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Journal Articles
Business model design and performance in nascent markets
Available to Purchase
Journal:
Management Decision
Management Decision (2020) 58 (5): 927–947.
Published: 12 July 2019
...Morten Rask; Franziska Günzel-Jensen Purpose The purpose of this paper is to investigate the nascent market settings from a business model innovation perspective with the research questions: How do incumbents and start-ups make sense of an emerging technology through business model design...
