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Keywords: Influencer marketing
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Journal Articles
Influencer marketing: service supplier selection
Open Access
Journal:
Management Decision
Management Decision (2025) 63 (13): 146–173.
Published: 25 March 2025
...Shahryar Sorooshian Purpose The main objective of this study is to lay the groundwork for a systematic approach to selecting social media influencers (SMI) for influencer marketing campaigns. Design/methodology/approach This study achieves its objective by presenting an innovative framework...
