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Keywords: Information accessibility
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Journal Articles
Social media’s impact on organizational performance and entrepreneurial orientation in organizations
Journal:
Management Decision
Management Decision (2016) 54 (9): 2208–2234.
Published: 17 October 2016
... of 174 organizations responded to the survey. Findings The result of the study showed that social media usage has a very strong positive impact on organizations’ performance, in terms of cost reduction, improved customer relations, and enhanced information accessibility. Research limitations...
