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Keywords: Ingredient branding
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Journal Articles
Journal:
Management Decision
Management Decision (2015) 53 (8): 1883–1898.
Published: 21 September 2015
... branding Component branding Ingredient branding Service logic has recently shed new light on our understanding of relational business engagements (Grönroos, 2011 ; Grönroos and Helle, 2010, 2012). In particular, Grönroos and Helle (2010, 2012) have developed a model of mutual value creation...
