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Keywords: Innovation acceptance
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Journal Articles
Journal:
Management Decision
Management Decision (2020) 58 (8): 1663–1674.
Published: 31 March 2020
...Md Rajibul Hasan; S.M. Riad Shams; Mizan Rahman; Shamim Ehsanul Haque Purpose To enhance the understanding of the moderating influence of different bottom of the pyramid (BOP) income segments on the antecedents of pro-poor innovation acceptance. Design/methodology/approach In this study, 320...
