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Keywords: Innovative strategies
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Journal Articles
Journal:
Management Decision
Management Decision (2023) 61 (11): 3545–3572.
Published: 03 October 2023
... production, PAES and GBS and the mediating part of GBS between GBIN, GBI and GCA has also been explored. Green branding positioning Customer pressure Government environmental regulation pressure Innovative strategies Human associative memory theory Since environmental concerns have grown...
