... actionable insights by showing how firms can strategically leverage cultural intelligence through customer experience design to enhance export performance in culturally diverse markets. Originality/value This study advances international marketing and export performance research by disaggregating...

... mathematical simplicity and flexibility, AHP has been used in many fields. Omkarprasad and Sushil (2006) researched and compiled a wide list of areas where AHP model had been used. © Emerald Group Publishing Limited 2010 Tendering Modelling Public relations International marketing Decision...

... and this, in its turn, led him to develop a special interest in plastic, as a substitute for glass. Working with both these materials, in 1956 he founded Titan, a company working with plastics, whose first important product was the famous Bic Cristal ball‐point pen. Innovation International marketing...

... to stimulate the development of an emergent research field. © Emerald Group Publishing Limited 2008 Sustainable development Value chain International marketing Corporate social responsibility Ethics The global context suggests that the discussion of sustainable development has...

... investments funds that had been worth about US$1.5 billion. Unfortunately, such a situation has had an unhealthy effect on competition and equality in financial markets around the globe. © Emerald Group Publishing Limited 2008 Economic policy Ethics Justice International marketing Decision...

... International marketing The scope of this paper is to present a literature review and critique of the standardization debate in international advertising strategy. This debate has been going on for more than four decades without a resolution. Advocates of standardization claim that global market...

...Anders Pehrsson This article presents a study of the link between strategy competence and performance in the context of international market entry. The concept of strategy competence encompasses international market entry and business relatedness. It is assumed that efforts of a firm to establish...

... International Marketing Payments Surveys Economies worldwide are becoming less complex to access as they move toward trade liberalization in an effort to attract long‐term relationships that will support solid economic growth (Brown and Garten, 1995). It is no wonder that 47 percent of the fastest...

..., preferring instead to invest such effort in more fulfilling activities. In developing economies with less mature markets, the emphasis remains on better physical design and brand image. © MCB UP Limited 1997 Governance International marketing National cultures Relationship marketing...

... to the international campaign. It should also be noted that progress towards standardizing the advertising for the company’s other brands had been slow. Advertising Consumer marketing International marketing Multinationals While much has been written on the issue of whether or not multinational...

... of this source of secondary data. Also presents the results of a questionnaire on SIA sent to a sample of international marketing managers. © MCB UP Limited 1992 Data processing International marketing Managers Strategic planning Society SIA, DEVELOPING COUNTRIES AND MARKETING OPPORTUNITIES...

... competitors. It must identify market segments and choose those in which to concentrate its efforts. Other factors must also be considered,including the stage in the product life cycle and the firm′s marketing strategy. This article describes the five major pricing axioms in international marketing...

...William Dempsey; Richard A. Lancioni International marketing can be a balancing act between high sales‐maintenance costs and a reduction of business due to poor service. The way in which international customer service fits into a company′s overall international marketing strategy is examined...

... trade Iran Co‐operation International marketing 38 MANAGEMENT DECISION 27,6 I nternational businesses must devote attention to fostering long-term cooperation with their trading partners. Humboldt's Gift: International Business and a Little Glass of Rum by Alf H. Walle In thefinalanalysis...