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Keywords: International channels of distribution
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Journal Articles
Journal:
Management Decision
Management Decision (2012) 50 (3): 521–538.
Published: 23 March 2012
...Megha Jain; Shadab Khalil; Angelina Nhat‐Hanh Le; Julian Ming‐Sung Cheng Purpose This study aims to provide insights into glocalisation of international channels of distribution. The study also seeks to identify the key principles and patterns of glocalisation in general. Design/methodology...
