... actionable insights by showing how firms can strategically leverage cultural intelligence through customer experience design to enhance export performance in culturally diverse markets. Originality/value This study advances international marketing and export performance research by disaggregating...

... will help future studies in designing more intriguing systems and resolving conflicts in the area of bid evaluation. Tendering Modelling Public relations International marketing Decision making Turkey Istanbul, as the European Capital of Culture for the year 2010 will, for a period of one...

..., through investments in more recent and dependable technologies for the development and production of packages, and in the certification of the quality of processes used (ISO 9001). Innovation International marketing Plastics Packaging Portugal The Logoplaste Case looks at a Portuguese...

... Publishing Limited 2008 Economic policy Ethics Justice International marketing Decision making We hold these truths to be self‐evident, that all men are created equal; that they are endowed by their Creator with certain unalienable rights; that among these, are life, liberty...

... to stimulate the development of an emergent research field. © Emerald Group Publishing Limited 2008 Sustainable development Value chain International marketing Corporate social responsibility Ethics The global context suggests that the discussion of sustainable development has...

... and scenery increases the probability for the advertisement to be effective. © Emerald Group Publishing Limited 2004 Advertising Standardization International marketing The scope of this paper is to present a literature review and critique of the standardization debate...

...Anders Pehrsson This article presents a study of the link between strategy competence and performance in the context of international market entry. The concept of strategy competence encompasses international market entry and business relatedness. It is assumed that efforts of a firm to establish...

... International Marketing Payments Surveys Economies worldwide are becoming less complex to access as they move toward trade liberalization in an effort to attract long‐term relationships that will support solid economic growth (Brown and Garten, 1995). It is no wonder that 47 percent of the fastest...

... for reassurance and identity which a brand can bring. © MCB UP Limited 1997 Governance International marketing National cultures Relationship marketing The search continues among scholars to develop a general theory of relationship marketing which is useful in explaining a wide range...

... of the sampled companies concerned varied to some extent, according to the form and degree of standardization practised. © MCB UP Limited 1996 Advertising Consumer marketing International marketing Multinationals While much has been written on the issue of whether or not multinational...

... of this source of secondary data. Also presents the results of a questionnaire on SIA sent to a sample of international marketing managers. © MCB UP Limited 1992 Data processing International marketing Managers Strategic planning Society SIA, DEVELOPING COUNTRIES AND MARKETING OPPORTUNITIES...

... competitors. It must identify market segments and choose those in which to concentrate its efforts. Other factors must also be considered,including the stage in the product life cycle and the firm′s marketing strategy. This article describes the five major pricing axioms in international marketing...

...William Dempsey; Richard A. Lancioni International marketing can be a balancing act between high sales‐maintenance costs and a reduction of business due to poor service. The way in which international customer service fits into a company′s overall international marketing strategy is examined...

... trade Iran Co‐operation International marketing 38 MANAGEMENT DECISION 27,6 I nternational businesses must devote attention to fostering long-term cooperation with their trading partners. Humboldt's Gift: International Business and a Little Glass of Rum by Alf H. Walle In thefinalanalysis...