... actionable insights by showing how firms can strategically leverage cultural intelligence through customer experience design to enhance export performance in culturally diverse markets. Originality/value This study advances international marketing and export performance research by disaggregating...

... mathematical simplicity and flexibility, AHP has been used in many fields. Omkarprasad and Sushil (2006) researched and compiled a wide list of areas where AHP model had been used. © Emerald Group Publishing Limited 2010 Tendering Modelling Public relations International marketing Decision...

... and this, in its turn, led him to develop a special interest in plastic, as a substitute for glass. Working with both these materials, in 1956 he founded Titan, a company working with plastics, whose first important product was the famous Bic Cristal ball‐point pen. Innovation International marketing...

... to stimulate the development of an emergent research field. © Emerald Group Publishing Limited 2008 Sustainable development Value chain International marketing Corporate social responsibility Ethics The global context suggests that the discussion of sustainable development has...

... investments funds that had been worth about US$1.5 billion. Unfortunately, such a situation has had an unhealthy effect on competition and equality in financial markets around the globe. © Emerald Group Publishing Limited 2008 Economic policy Ethics Justice International marketing Decision...

... of familiarity with international consumers. As the knowledge of international markets increased, practitioners shifted towards standardization in the 1960s. In the 1970s, the practitioners again shifted towards adaptation. Agrawal (1995) suggests two reasons for this – increased nationalistic forces...

...Anders Pehrsson This article presents a study of the link between strategy competence and performance in the context of international market entry. The concept of strategy competence encompasses international market entry and business relatedness. It is assumed that efforts of a firm to establish...

... International Marketing Payments Surveys Economies worldwide are becoming less complex to access as they move toward trade liberalization in an effort to attract long‐term relationships that will support solid economic growth (Brown and Garten, 1995). It is no wonder that 47 percent of the fastest...

.... (1992 , Aftermarketing , Irwin , Homewood, IL. © MCB UP Limited 1997 Governance International marketing National cultures Relationship marketing The search continues among scholars to develop a general theory of relationship marketing which is useful in explaining a wide...

... had been attributed to the centralized nature of their international marketing operations. In another instance, standardization had followed from attempts by the company to improve their international sales performance by adopting more centralized polices. For the third company, standardization had...

... of this source of secondary data. Also presents the results of a questionnaire on SIA sent to a sample of international marketing managers. © MCB UP Limited 1992 Data processing International marketing Managers Strategic planning Society SIA, DEVELOPING COUNTRIES AND MARKETING OPPORTUNITIES...

... competitors. It must identify market segments and choose those in which to concentrate its efforts. Other factors must also be considered,including the stage in the product life cycle and the firm′s marketing strategy. This article describes the five major pricing axioms in international marketing...

...William Dempsey; Richard A. Lancioni International marketing can be a balancing act between high sales‐maintenance costs and a reduction of business due to poor service. The way in which international customer service fits into a company′s overall international marketing strategy is examined...

... trade Iran Co‐operation International marketing 38 MANAGEMENT DECISION 27,6 I nternational businesses must devote attention to fostering long-term cooperation with their trading partners. Humboldt's Gift: International Business and a Little Glass of Rum by Alf H. Walle In thefinalanalysis...