...Nnamdi Madichie Purpose This paper seeks to evaluate the impact of the country‐of‐origin (COO) effects on the consumption patterns of “made in” Nigeria Guinness as opposed to Guinness “owned by” Ireland. It aims to trace the trend of Nigerian Guinness in the international market – taking London...

... extensively in the ICT and other industry settings in Ireland. Practical implications It is concluded that to further the integration of e‐procurement, organisations should develop a dual focus on technical and people issues to instil a culture of staff development and continuous improvement...

... helped or hindered venture performance. The paper concludes with a brief assessment of the implications of these findings for future research and practice. A cultural shift seems to be unfolding in Ireland. In parallel with the growth of the Irish economy, old, begrudging attitudes towards...