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Keywords: Kano model
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Journal Articles
Journal:
Management Decision
Management Decision (2021) 59 (2): 406–425.
Published: 17 April 2020
... Limited Licensed re-use rights only Kano model HWWP model Decision support criteria Elasticity curves Theory of attractive quality Value added Customer potential requirements Customer satisfaction In today’s business environment, successful companies must differentiate their offer...
Journal Articles
Journal:
Management Decision
Management Decision (2012) 50 (1): 7–20.
Published: 03 February 2012
.... Practical implications Under the competitive situations that most of the ICT‐enabled service providers provide similar products and services, firms need to grasp customer needs and wants and convert them into deliverable services promptly. The result reveals that integrating Kano model with SEMs are good...
