... the moderating role of firms' home-country languages on the DOI–innovation performance relationship. We argue that in countries with languages that always require speakers to grammatically mark the future, firms will focus less on the future value of patents, which should moderate DOI–innovation performance...

...Jonas Holmqvist; Yves Van Vaerenbergh; Christian Grönroos Purpose – The service management literature emphasizes the importance of communication, but language difficulties can make communicating in business settings more difficult. The purpose of this paper is to address consumer willingness...

...Dirk Maclean Purpose The purpose of this article is to reassert the status of language as a topic of major interest to researchers in the light of the rise of the transnational corporation. Design/methodology/approach This article reviews recent literature and case study evidence in order...

... implications A major implication for universities and researchers is the realization that a shift from the non‐participating “researcher” to the participating “I” is much more than grammatical. Each constitutes a different socially constructed world, uses a different language and is borne on a different voice...

...Jane James; Reva Berman Brown Purpose The purpose of this paper is to describe linkages between the techniques of poetical expression and the language used by scholars to communicate management practice. Design/methodology/approach The approach is to consider the stylistic perspective...

.... Findings The paper concludes that the especial gift of poetry, as “something made in language”, is to enlarge our imaginations; that a poet's paradoxical responsibility is therefore to do the ungovernable work of the imagination; and that it is the quality of silences (as well as of words) in poetry which...

...Jim Rowe It is often said, in business and business schools, that accounting is the language of business. This paper attempts to deconstruct this nostrum by demonstrating the possibility of a language of business existing and why accounting is not it. The paper will briefly discuss the technical...

... to develop gender‐free style, starting with the most critical documents. © MCB UP Limited 1994 Advertising Discrimination Gender Language Managers Men Women Written communications At the top of the list of critical documents comes advertisements. It is astonishing that in the 1990s...