...Roberto Biloslavo; Carlo Bagnoli; Maurizio Massaro; Antonietta Cosentino Purpose This study aims to identify the legitimacy issues raised during a sustainable business model innovation, deployed by an Italian company, which was analyzed through the lens of the legitimation theory and the business...

...-enhancing, legitimation effect on individual firms, whereas at a later stage, the growing number of organizational entities will bring a competition effect that increases the likelihood of exit (Hannan, 1989 ; Nickel and Fuentes, 2004). A large number of studies have applied this “density-dependence model...