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Keywords: Light
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Journal Articles
Impact of color on marketing
Available to Purchase
Journal:
Management Decision
Management Decision (2006) 44 (6): 783–789.
Published: 01 July 2006
... and limitations of the study are presented. Originality/value Reviews the literature relating to color psychology in the context of marketing. © Emerald Group Publishing Limited 2006 Colour Light Marketing information Color is light carried on wavelengths absorbed by the eyes...
