Keywords: Live streaming commerce
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Journal Articles
Management Decision (2023) 61 (11): 3278–3294.
Published: 22 August 2023
...Ying Sun; Zheshi Bao Purpose Live streaming commerce becomes increasingly popular, and some special shopping behaviors existing in traditional e-commerce also emerge in this new context. The current research mainly focuses on determinants of compulsive buying in live streaming commerce by taking...

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