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Keywords: Local wine
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Journal Articles
Directing tourist goals: consumption of local wine
Available to PurchaseEdgar J. Sabina del Castillo, María del Mar Serrano Arcos, Desiderio Gutiérrez Taño, Ricardo J. Díaz Armas
Journal:
Management Decision
Management Decision 1–27.
Published: 26 February 2026
... of the psychological, cultural, and social factors that drive this behavior. This study examines the new barriers and motivations that influence tourists' consumption of local wines when visiting a region. It applies the Extended Model of Goal-Directed Behavior (E MGB) to examine how locavorism, subjective knowledge...
