... of the localization of content on the relationship. The study also encompasses expectation confirmation, elucidating the significance of perceived trust in maintaining intention. Design/methodology/approach The study conducted a comprehensive online survey, collecting 667 questionnaires from users...

... specifically identifies two types of glocalisation: inter‐decision and intra‐decision, and it is found that the firm follows a combination of both. The findings also suggest that the decision on how to glocalise channel strategies is based upon the firm's global practices as well as several local conditions...

...Phallapa Petison; Lalit M. Johri Purpose The purpose of this paper is to analyze the drivers that influence subsidiaries of international companies in the automobile industry in Thailand and how automobile companies pursue localization in response to these drivers. Design/methodology/approach...