... associated with a less localized product for the new investment. One representative indicator of a product’s compatibility is how much the product is locationally specific or bounded. The standardization or localization of the product can explain a product's locational specificity and boundness...

... and its building to the public; and location and store atmosphere should influence luxury brand image building through non-verbal communication. Originality/value – This research study on luxury brand image building provides a way to measure brand image and assesses the impact change in brand image...

... to come up with an agreed recommendation as to which one of their plants should close (Fothergill and Guy, 1990, p. 105). Manufacturing firms needing to adjust to changes in the business environment may find it necessary to make two key decisions relating to facility location. The first decision...

...Stephen Brown Success in retailing depends heavily on location. Retailers do better if their shops/stores are situated adjacent to complementary or competitive establishments. This article presents the results of a survey of the micro‐locational perceptions of traders in the centre of a major...