...Muhammad Nurhaula Huddin; Pramono Hari Adi; Refius Pradipta Setyanto Purpose This study aims to investigate the strategic interplay between market orientation, digital marketing, and innovation and how these constructs collectively influence marketing performance in the context of culinary small...

... forward empirical evidence on the EO of universities and it examines the moderating effects of networks, knowledge and trust, market orientation, and implementing sustainable development goals (SDGs) on the design and development of entrepreneurial universities. Design/methodology/approach To test...

...Vivien Jancenelle; Susan F. Storrud-Barnes; Dominic Buccieri Purpose Past research has generally purported that market orientation (MO) leads to superior firm performance, despite emerging evidence suggesting that the highest levels of MO are not always rewarded. Drawing on resource-based view...

... orientation Entrepreneurial orientation India Market orientation UK Moderation analysis High-technology ventures Young ventures stimulate innovation, provide employment and are a driving engine of economic growth. Understanding the reasons for the high performance of these ventures is, therefore...

... media knowledge acquisition and innovation capacity, this study also extends the mediation variables used to understand the relationship between knowledge capabilities and practices and innovation constructs. Firm performance Market orientation Social media Innovation capacity Big data...

...Akin Kocak; Alan Carsrud; Sonyel Oflazoglu This study empirically analyses the impact of strategic orientations on firm performance through innovation with a sample of 818 small and medium enterprises in Turkey. To test the proposed model, LISREL is used. Proactive market orientation...

... clusters. Specifically, the paper examines the moderating roles of local ownership ties and a local market orientation with respect to the benefits of cluster size and technological knowledge spillover. Design/methodology/approach – Using the Database of Enterprises in China, this study examines...

... advantage No rules for riches Customer needs Market orientation Predictability Organizations Corporate strategy One of the fundamental questions that the resource‐based view (RBV) explores is how to explain intra‐industry profitability differentials between companies (Peteraf and Barney, 2003...

...Manuela Vega‐Vázquez; Francisco J. Cossío‐Silva; David Martín‐Ruíz Purpose This study aims to examine the relationship between a firm's market orientation, product innovation success and market performance. Design/methodology/approach Data for the empirical research is obtained from a sample...

...Silvia Martelo Landroguez; Carmen Barroso Castro; Gabriel Cepeda‐Carrión Purpose The purpose of this paper is to contribute to the strategic management literature by identifying possible combinations of three organizational capabilities (market orientation, knowledge management, and customer...

...Jesús Cambra‐Fierro; Juan Florin; Lourdes Perez; Jeryl Whitelock Purpose The purpose of this paper is to establish a framework for clarifying and extending the concept of inter‐firm market orientation (IMO) and to complement the relatively small body of literature related to this concept...

... Market orientation Many nations, particularly developing countries, have acknowledged the value of small and medium‐sized enterprises (SMEs), which are seen as the engine of growth for any economy. SMEs have been described as dynamic and innovative, and their small size allows for quicker...

...Ci‐Rong Li; Chen‐Ju Lin; Chih‐Peng Chu Purpose This study aims to consider that a proactive‐ and responsive‐market orientated firm is able to align with the development of radical (exploratory) innovations as well as incremental (exploitative) innovations to realize its organizational...

...Riliang Qu Purpose The paper aims to explore the role of market orientation in the multinational company's subsidiary's business performance. Design/methodology/approach The paper is based on a questionnaire survey/analysis of a sample of 252 foreign subsidiaries in the UK. Findings...

.... 1. H1a. Organisational culture is significantly and positively related to organisational strategy. 2. H1b. Organisational culture is significantly and positively related to market orientation (Walker and Ruekert, 1987; Deshpande and Webster, 1989; Kohli and Jaworski, 1990...

...C. Brooke Dobni; George Luffman Organizational performance is greatly influenced by employee behaviours and the resulting market orientation that they possess. Market orientation is a behavioural culture that affects strategy formulation and strategy implementation, and how an organization...

...Steven Henderson Since Shapiro’s vexed question, “What the hell is market‐orientated?” several marketing scholars have revamped their concepts and found empirical evidence to demonstrate the superior performance of firms closest to their new prescriptions. This paper questions the ontology...

... this advice. However, the most frequent objection is cost and expense. Argues that this barrier is an illusion which detracts from confronting the real impediments to implementing market orientation. We argue that in many important aspects market orientation is “free”! In contrast, Narver and Slater (1990...

...Lloyd C. Harris The 1990s have seen a flurry of academic and practitioner interest in market orientation as a business philosophy. However, despite theoretical advances in models of market orientation, the development of market orientation still remains a significant problem for executives...

... stated that the organizational structure and configuration do not solely indicate a firm′s degree of market‐orientation. Indeed this is supported by others[ 4 ], who equate market‐orientation to“client‐centredness”. When architects understand clients and their changing needs, they should then turn...