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Keywords: Market position
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Journal Articles
Journal:
Management Decision
Management Decision (2005) 43 (1): 26–37.
Published: 01 January 2005
...Kazem Chaharbaghi; Andy Adcroft; Robert Willis; Wyn Jenkins Purpose Ideas from microeconomics, market‐positioning theory and resource‐based theory have been brought together to develop a framework for discussing firm competitiveness and survival. Design/methodology/approach Propositions about...
Journal Articles
Journal:
Management Decision
Management Decision (1999) 37 (9): 697–708.
Published: 01 November 1999
... marketplace to marketspace, have been advanced. © MCB UP Limited 1999 Market position Value Strategic planning Customer satisfaction Management Information technology This paper is a logical follow‐on to the one that introduced the subject in terms of concepts and issues for management...
