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Keywords: Marketing capability
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Journal Articles
Journal:
Management Decision
Management Decision (2013) 51 (8): 1613–1627.
Published: 02 September 2013
... related with firm performance. © Emerald Group Publishing Limited 2013 H2b. Firm-specific technological capability will strengthen the positive effect of Brazil-group membership on firm performance. Marketing capability refers to a firm's ability to decipher the trajectory...
