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Keywords: Marketing information
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Journal Articles
Impact of color on marketing
Available to Purchase
Journal:
Management Decision
Management Decision (2006) 44 (6): 783–789.
Published: 01 July 2006
... and limitations of the study are presented. Originality/value Reviews the literature relating to color psychology in the context of marketing. © Emerald Group Publishing Limited 2006 Colour Light Marketing information Color is light carried on wavelengths absorbed by the eyes...
Journal Articles
Developing Successful Market Intelligence: A Case Study
Available to Purchase
Journal:
Management Decision
Management Decision (1990) 28 (1)
Published: 01 January 1990
..., and the importance of computer systems which meet the user′s needs. © MCB UP Limited 1990 Management Marketing information Marketing strategy Computer systems 54 MANAGEMENT DECISION 28,1 T he setting up of a market intelligence function within a multinational computer company is described...
Journal Articles
Knowing Your Market
Available to Purchase
Journal:
Management Decision
Management Decision (1989) 27 (5)
Published: 01 May 1989
... Pont UK′s executives improved their knowledge of information in their particular environments, enabling them to compete more effectively in the future. © MCB UP Limited 1989 Information systems Marketing information Strategic planning Customer orientation KNOWING YOUR MARKET 35 D u...
