... Light Marketing information © Emerald Group Publishing Limited 2006 Color is related to culture and religion. In a cross‐cultural study, Wiegersma and Van der Elst (1988) found that blue was the most preferred color in general across cultures. Orange is the most sacred color in Hindu...

..., and the importance of computer systems which meet the user′s needs. © MCB UP Limited 1990 Management Marketing information Marketing strategy Computer systems 54 MANAGEMENT DECISION 28,1 T he setting up of a market intelligence function within a multinational computer company is described...

... Pont UK′s executives improved their knowledge of information in their particular environments, enabling them to compete more effectively in the future. © MCB UP Limited 1989 Information systems Marketing information Strategic planning Customer orientation KNOWING YOUR MARKET 35 D u...