Keywords: Marketing innovation
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Management Decision (2013) 51 (4): 709–729.
Published: 26 April 2013
...Stanley Kam Sing Wong Purpose The purpose of the current study is to investigate the role of management involvement in innovation and its relationships with organizational, technical and marketing innovations. Organizational innovation, which features both administrative and human capital...

or Create an Account

Close subscription notice
Close access options