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Keywords: Marketing philosophy
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Journal Articles
Journal:
Management Decision
Management Decision (1996) 34 (10): 19–26.
Published: 01 December 1996
... Marketing concepts Marketing philosophy Marketing theory One of the classic management myths of recent history is that marketing involves nothing more than advertising. Furthermore, the marketing director of a medium‐sized engineering firm recently told me of his profession, “...we’re only...
Journal Articles
Journal:
Management Decision
Management Decision (1990) 28 (1)
Published: 01 January 1990
... with earlier research on US and Japanese executives conducted by the Japanese Management Association (JMA). © MCB UP Limited 1990 Management Marketing philosophy Executives Strategic planning 48 MANAGEMENT DECISION 28,1 T he results of a recent study of the strategic marketing and management...
