..., virtual real estate, digital twins, collectibles and the representation of real-world assets. NFTs used for product authentication or the creation of new items are predicted to drive greater consumption in the metaverse than in the physical world (Giang Barrera and Shah, 2023). The remainder...

...Shizhen Bai; Jiamin Zhou; Chunjia Han; Mu Yang; Brij B. Gupta; Varsha Arya; Dingyao Yu Purpose The metaverse is one of the latest developments in e-commerce and is a new business tool for business growth. The purpose of this study is to investigate the relationship between avatar facial maturity...

...Francesco Di Paolo; Ilaria Mancuso; Debora Bettiga; Lucio Lamberti; Antonio Messeni Petruzzelli; Umberto Panniello Purpose The huge curiosity and the imitation effect that the metaverse generates among companies lead towards the first experiments touching all the main processes of the organization...