... Green purchasing decisions Theory of planned behaviour (TPB) Heuristics Bounded rationality Cue salience Behavioural strategy Microfoundations Favourable environmental attitudes and pro-sustainability intentions frequently fail to translate into actual green purchasing decisions...

... scholarly attention, most existing research focuses on large firms, leaving the microfoundations of AI-enabled transformation in resource-constrained SMEs underexplored. Addressing this gap, this study draws on a multiple-case qualitative analysis of Finnish SMEs leading in AI adoption. Design...

... case study that promises us just the theoretical generalization not a statistical one. Practical implications Our study presents a set of microfoundations for successful circular business model innovation. Thus, managers can benefit from our results and conceive which practices and routines...

...Yantai Chen; Lu Liu; Weiwen Li; Zaiyang Xie; Chenchen Wei Purpose Microfoundations have become an effective approach for capability scholars to explore the heterogeneity of organizational results. Since the early pioneering work of scholars such as Felin and Foss, the microfoundations of strategic...

... Dynamic capabilities Microfoundations Strategic projects Processes Cognitions Horizontal alignment Institutions Despite an abundance of theoretical and empirical work over the last three decades on the strategy process in the strategic management literature (Ahearne et al., 2014...