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Keywords: Mobile apps
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Journal Articles
Journal:
Management Decision
Management Decision (2024) 62 (8): 2558–2577.
Published: 07 March 2023
... identifying CPV from mobile apps with a specific focus on EduApps are sparse. Extant literature in this context is either based on a foundation of in-store business value dimensions or dominated by technical aspects when focused on the context of mobile apps. The current study bridges this gap. Social...
