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Keywords: Mobile telecommunications
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Journal Articles
Assessing customer retention strategies in mobile telecommunications: Hybrid MCDM approach
Available to Purchase
Journal:
Management Decision
Management Decision (2012) 50 (9): 1570–1595.
Published: 12 October 2012
...Domingo Ribeiro Soriano; Don Jyh‐Fu Jeng; Thomas Bailey Purpose As wireless penetration continues to increase worldwide, competitors in the mobile telecommunication industry are changing their strategies from a growth model to a value‐added one. The companies that can attract and retain customers...
