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Keywords: Nethnography
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Journal Articles
Journal:
Management Decision
Management Decision (2024) 62 (8): 2558–2577.
Published: 07 March 2023
... in a variety of ways. Mobile apps Customer perceived value Nethnography Thematic analysis Education apps Digital learning Digital start-ups The five sections of the article are as follows: The first section introduces the topic with the justification of the problem statement...
