...Romain Vallé; Thorn-Ole Saup; Dominik K. Kanbach; Sascha Kraus Purpose This paper explores how organizations can effectively govern artificial intelligence (AI) in new product development (NPD), focusing on the interplay between formal and informal mechanisms. While AI enhances creativity...

... orientations (Borodako et al., 2023), while others view it in terms of new product development (e.g. Cheng and Yang, 2017) or research and development (R&D; Williams and Vrabie, 2018). Some measure it by patents (Cremer and Loebbecke, 2020), and others by behaviors (e.g. Tsegaye et al...

...Jorge Ferreira; Arnaldo Coelho; Luiz Moutinho Purpose This study delves in the controversy about the nature and the sign of the effect of strategic alliances and exploration and exploitation capabilities on innovation and new product development. The paper analyses the effects of knowledge sharing...

...Shufeng (Simon) Xiao; Kum-Sik Oh Purpose Although extant research has provided vast knowledge on the determinants of new product development (NPD) success, prior work is generally bounded to the framework of developed economies. Thus, research dealing with NPD, specifically in the emerging-market...

... Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Stakeholders New product development Barriers Drivers Sustainable design Circular design The global economy is under increasing stress due to the continuous consumption of finite resources to provide...

...). New product development Exploration Effectuation Exploitation Causation New product development (henceforth NPD) is one of the organisational processes to arouse greatest interest amongst researchers. This is undoubtedly due to the key role it plays in a firm’s evolution by enabling...

... in turn affects the quality investment decisions, competitive intensity, and, ultimately, the financial outcomes of new products developed competing firms. In the next section, we review prior studies. Then we develop our model and present the key findings. Finally, we discuss our contributions...

.... Innovation Services Value Service New product development Services marketing Innovation development is a major focus area in business-to-business studies. The first wave of literature tended to describe the process as an innovation-centric intra-firm activity comprising clear-cut and manageable...

...Domingo Ribeiro Soriano; Hamieda Parker Purpose This study aims to investigate the role of governance on knowledge acquisition and loss by new technology‐based firms engaged in inter‐firm collaborative new product development projects. Design/methodology/approach This work draws...

...Shahrul‐Yazid Yahaya; Nooh Abu‐Bakar Purpose The purpose of this paper is to report findings related to new product development (NPD) management issues and their corresponding decision‐making approaches undertaken by senior managers. Design/methodology/approach The study adopts grounded theory...

...?”. Business plan Entrepreneurship Marketing planning Small firms New product development “If you don’t know where you are going, any path will get you there”. This quotation illustrates the important role planning plays in determining the degree of success realized by a business. Essential...

... on qualitative case study research. It is widely recognised that new product development (NPD) and R&D have a large impact on the overall performance of the company (see e.g. Brockhoff, 1997). However, knowing that organisational design and management characteristics are important for NPD and overall...

...Giovanni Azzone; Umberto Bertele; Cristina Masella Evaluating investments in new product development has been a much debated question over the last few years. Traditional methods are recognized as inadequate but there is no dominant methodology. Presents a case study, developed at Olivetti...

... not develop? (3) Why should existing models (of information gathering) function more as a starting point than a fully-fledged blueprint? Does that indicate a weakness in the model or a feature of the process? © MCB UP Limited 1993 Information Marketing Modelling New product development...

...Robert Duke The area of innovation and new product development is both one of the most important and one of the most uncertain in management decision making. What looked like good ideas on the drawing board often fail in the marketplace for seemingly arbitrary reasons, or simply due to bad luck...

... are examined mainly from a marketing perspective. Sinclair ignored the basic principles of marketing and new product development, and thereby made a number of fundamental errors. The market was badly defined, there was a lack of both quantitative and qualitative market research, the safety and performance...