...Romain Vallé; Thorn-Ole Saup; Dominik K. Kanbach; Sascha Kraus Purpose This paper explores how organizations can effectively govern artificial intelligence (AI) in new product development (NPD), focusing on the interplay between formal and informal mechanisms. While AI enhances creativity...

... 06 2023 05 09 2023 17 10 2023 14 11 2023 22 01 2024 03 04 2024 Cultural distance Corporate culture National culture Innovation Knowledge R&D Globalization Creativity New product development Multinationals Interest in understanding culture and its...

...Jorge Ferreira; Arnaldo Coelho; Luiz Moutinho Purpose This study delves in the controversy about the nature and the sign of the effect of strategic alliances and exploration and exploitation capabilities on innovation and new product development. The paper analyses the effects of knowledge sharing...

...Shufeng (Simon) Xiao; Kum-Sik Oh Purpose Although extant research has provided vast knowledge on the determinants of new product development (NPD) success, prior work is generally bounded to the framework of developed economies. Thus, research dealing with NPD, specifically in the emerging-market...

... Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Stakeholders New product development Barriers Drivers Sustainable design Circular design The global economy is under increasing stress due to the continuous consumption of finite resources to provide...

... and Kleinschmidt, 1995 ; Barczak et al., 2009 ; Kahn et al., 2006). New product development (henceforth NPD) is one of the organisational processes to arouse greatest interest amongst researchers. This is undoubtedly due to the key role it plays in a firm’s evolution by enabling it to both...

..., 2}: © Emerald Group Publishing Limited 2015 New product development Game theory In a best-selling book, The Innovator’s Dilemma, Harvard economist Christensen (2011) argues that competitive pressure often triggers firms to overshoot their market by “giving customers...

...-centric arguments. Originality/value – The paper opens avenues for further research to develop the current conceptualizations of NSD in launching the new service emergence perspective. © Emerald Group Publishing Limited 2014 Innovation Services Value Service New product development...

...Domingo Ribeiro Soriano; Hamieda Parker Purpose This study aims to investigate the role of governance on knowledge acquisition and loss by new technology‐based firms engaged in inter‐firm collaborative new product development projects. Design/methodology/approach This work draws...

...Shahrul‐Yazid Yahaya; Nooh Abu‐Bakar Purpose The purpose of this paper is to report findings related to new product development (NPD) management issues and their corresponding decision‐making approaches undertaken by senior managers. Design/methodology/approach The study adopts grounded theory...

... plan provide more details on areas hi‐lighted in the executive summary. © MCB UP Limited 2002 Business plan Entrepreneurship Marketing planning Small firms New product development “If you don’t know where you are going, any path will get you there”. This quotation...

... is being asked about a contemporary set of events over which the investigator has little or no control. © MCB UP Limited 2001 Research Case studies Data collection New product development The purpose of this contribution is to discuss methodological aspects of case study research...

...Giovanni Azzone; Umberto Bertele; Cristina Masella Evaluating investments in new product development has been a much debated question over the last few years. Traditional methods are recognized as inadequate but there is no dominant methodology. Presents a case study, developed at Olivetti...

... important information in preparing a business plan. Information Marketing Modelling New product development Strategic planning USA PENETRATING THE INFORMATION BARRIER 27 A model for conducting an industry analysis for a new industry. will provide an alternative methodological framework...

...Robert Duke The area of innovation and new product development is both one of the most important and one of the most uncertain in management decision making. What looked like good ideas on the drawing board often fail in the marketplace for seemingly arbitrary reasons, or simply due to bad luck...

... are examined mainly from a marketing perspective. Sinclair ignored the basic principles of marketing and new product development, and thereby made a number of fundamental errors. The market was badly defined, there was a lack of both quantitative and qualitative market research, the safety and performance...