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Keywords: New service development
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Journal Articles
Evaluating service innovation and business performance in tourism: a multicriteria decision analysis approach
Available to Purchase
Journal:
Management Decision
Management Decision (2020) 58 (11): 2429–2453.
Published: 08 June 2020
...Fotis C. Kitsios; Evangelos Grigoroudis Purpose The purpose of this study is to evaluate the effectiveness of the new service development (NSD) process in tourism. For this reason, factors influencing the process of service innovation in the hospitality sector were explored and correlated...
