Keywords: New technology
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal Articles
Journal Articles
Management Decision (1990) 28 (8)
Published: 01 August 1990
... range of market segments. © MCB UP Limited 1990 Management Marketing strategy Market segmentation New technology 10 MANAGEMENT DECISION 28,8 A very usable step-by-step approach to strategic marketing planning in tech­ nology-led products and services. Market Opportunity Analysis...

or Create an Account

Close subscription notice
Close access options