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Keywords: Newsvendor problem
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Journal Articles
Journal:
Management Decision
Management Decision (2017) 55 (5): 1006–1021.
Published: 19 June 2017
.... This model is also a valid complementarity to behavioral operations management research area. Originality/value The paper examines the role of reference effect in newsvendor problem with the strategic customers and analyzes the impact of parameters such as loss aversion on the newsvendor’s decision...
